This time around, rather than concocting a totally new smartphone from the ground up, RIM is summoning up some inspiration from past memorable devices. the next evolutionary BlackBerry that actually intends on showcasing RIM’s strengths. Indeed, this is going to be their primary workhorse in the foreseeable future seeing that it packs some impressive specs for a BlackBerry device, while retaining that acclaimed design that we all know and love. Premium is yet another thing that it embodies seeing that they didn’t skimp out on high quality materials. Combining its plastic casing, it’s supplemented handsomely with its stainless steel band, soft touch accents in the rear, and solid glass like back cover. Not surprisingly, RIM delivers a handset that is solidly built to grab the attention of bystanders from afar. Moreover, we’re mesmerized by its wickedly streamlined appearance (0.41” thick) and light weight (4.59 oz) feel in the hand.
Naturally, the handset employs all of the characteristics found with the Bold family, but there are distinctive changes that make it a refreshing device – such as the chrome trimmed buttons clinging to its stainless steel bezel. Besides that change, we see all the usual ports and buttons with the handset – like its optical trackpad, microUSB port, and 3.5 mm headset jack.
As expected, the phone packs a 1.2GHz Snapdragon processor that has only a 2.8-inch VGA touchscreen with a 287dpi pixel density to worry about. On the back is a five megapixel camera and inside is 8GB of internal storage (with microSD expansion) and NFC circuitry. At 10.5mm it’s RIM’s thinnest handset yet, featuring a stainless steel circumference and a fiberglass back, while up front of course it makes room for a full QWERTY keyboard. The 9900 supports HSPA+ connectivity to get its 4G on, while the 9930 is the world variant, adding dual-band CDMA and quad-band GSM to the mix, and both do 802.11a/b/g/n along with Bluetooth 2.1. Both, quite naturally, include the new BlackBerry 7 OS, including a faster browser and voice-activated search.
Sporting that iconic design that exhibits some noteworthy iterative improvements, it’s absolutely the thing that RIM needs to focus on in order to remain relevant in this competitive space. Not because it’s something totally new, but it goes to show that RIM’s success can be found by having them focus on legacy devices – while keenly placing attention on the required marked improvements we’d come to expect with most successive devices.
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